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Downlovers, free music: is it legal
A step forward against piracy

Since September 2007, is online. In just over five months, Downlovers (www.downlovers.it) scored important numbers: with over 75 thousand registered users, increasing daily 2 thousand units. Easy to see why: Downlovers is the only site in Europe that allows you to download music files in high quality absolutely free, legal, simple and secure. Tgcom Usuelli interviewed Richard, general manager of Downlovers.

The first question is simple, what Downlovers?
"Downlovers is a portal that allows you to legally download music files to high quality, completely free, easy and safe. "

Can you explain how it works?
" Simply register at the site, filling out a simple form. Without this, you will receive an e-mail your recordings took place in their inbox and after a few simple steps, you can start downloading all the music that we have available at the time are over 50 thousand songs, set to grow further " .

So far everything is clear. But how do users get the audio files for free?
"Simple. We have reached agreements with record companies and partner firms supporting the initiative. While downloading the video player tunes on the transmission of an advertisement of 30 seconds: one that appears in the video is the partner company.

In this way, then everyone will benefit?
"Exactly. The user has the ability to "download" quality music in a legal and free, record labels are paid for by revenues from the localzione of advertising on the site and the partner companies are a safe target for their products. Downlovers, in fact, is a new online media, which involves more youthful audience.

need to install any software to download music?
"Absolutely no. The music is stored online, on our website. Nonserve any software.

The mailbox, once registered, will be flooded with spam mails?
"Users with the registration Downlovers also subscribe to sign up for a newsletter that periodically update the about news music out on our website. These newsletters will be sponsored by our partners. "

So you offer a service, the musical, in exchange for advertising. At the end is the same system adopted by the commercial television?
'Yes' is the same thing. In the end, and agrees with everyone. "You can

So place Downlovers between eMule and iTunes?
"In a way, yes. But eMule is a peer-to-peer site, through which users can share photos, text documents, even though we know that music and movies are distributed. ITunes, however, has to behind a giant such as Apple and its success rests largely on the iPod. Also, iTunes is a "shop" for music and movies and need to install software on the PC to allow users to download music. "

A big step forward against piracy?
"We are delighted that Luca Vespignani, secretary general of FPM - Federation Against Music Piracy - Downlovers consider as the key to the definitive statement of the legal digital market. "

There are restrictions on the reproduction of audio files downloaded?
" No limit on reproducibility. Each download provides licenses for up to five different computers and March are also included songs without DRM (Microsoft Windows Media Digital Rights Management), so that will make the files compatible with Apple player and other audio devices.

How did this 'idea?
"Downlovers is a technological project, born in Italy without a strong team behind him. In the U.S. there are other examples, as in Britain to Peter Gabriel, even though the project of the singer is more niche more tied to the genre produced by former Genesis. The idea began to circulate about a year ago, then in September we were able to go online. "

And in just five and a half months, you are able to reach important numbers ...
" Yes, actually there hope and do not hide the fact that it begins to frighten us. But better to have these problems, the contrary. We have over 75 thousand registered users, those that can download music for free, an increase of 2 thousand users per day. At this point, we hope to grow again. "

How many people work on the project Downlovers?
" At the moment among consultants, researchers and staff arrive at sound a total of about 25 people.

You will stop only to music, or want to extend your offer?
"We started the music, but in future we will extend our offering to everything about the world of" downlovers " , and video clips, games, movies. One step at a time ...".

Alessandro Pintimalli